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CASE STUDY

Assessing barriers to use and driving market optimisation strategies

An international client team needed to develop a framework to assess barriers to referral and use of a novel oncology compound. We delivered affiliate workshops, planning interventions for global roll-out and the creation of signature projects to achieve change in referral patterns among target HCPs.

  • Client: Pharma
  • Duration: Ongoing since 2021
  • Region: Global

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