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CASE STUDY

Multi-channel education programme

NexGen’s core contributions to this project included elements of disease awareness, referral pathway set-up and management and product awareness and usage. This activity served as a foundation for many additional commercial and educational assets. KPIs were actively assessed from all multi-channel activities through to end-prescriber analytics.

  • Client: Pharma
  • Duration: 12 months
  • Region: Global

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