HEALTHCARE COMMUNICATIONS FOR A CHANGING WORLD

Neuroendocrine tumours (NETs) are rare and often fatal tumours that are difficult to diagnose. Physicians specialising in the disease view diagnosis as an intriguing puzzle, but patients often experience a long and difficult journey to diagnosis.

We needed something that would highlight the importance of getting patients a positive diagnosis as early as possible.

Emotive patient videos that bring context to scientific presentations during an international satellite symposium

Emotional 
Real patients provided personal, humorous and occasionally shocking accounts of their struggles

Challenging 
Their stories created open and honest discussions about the needs of patients with NETs

Scientific 
Presentations helped empower physicians with knowledge from the latest research findings and clinical developments

Delegates came away with increased empathy for their patients and motivated to look at ways to change their practice to help patients regain control of their lives.

Metastatic lung cancer is a complex disease and testing is helping to identify patients who are eligible for effective treatment. However, there is often limited awareness and understanding of the latest testing protocols.

We needed to create a tool that could simply explain the science, and support uptake of testing worldwide.

An interactive animation that clearly and concisely communicates each step in the mutation-testing pathway.

Simple
Visually based so suitable for the whole healthcare team, including those without English as their first language

Flexible
Fully functional on smart phones, tablets and computers, and suitable for use at meetings, on congress booths and in the clinic

Adaptable
Divided into easy-to-understand, bite-sized chapters that are easy to update

The tool was independently endorsed by an international panel of oncology experts, and is helping improve understanding and support increased genetic testing uptake across the world.

After a period of inactivity, our client wanted to re-engage with the breast cancer clinical community in the UK. Our research identified the following insights amongst the community:

1. Physicians are struggling to keep up-to-date with the latest research and few are able to attend large, international meetings
2. Physicians are often unclear or unaware of the processes to secure funding for drugs

We needed a way to help physicians address these needs that would provide maximum benefit to the clinical community.

A non-promotional, ‘high science’ educational meeting for UK breast cancer consultants focusing on practical aspects of care

Easy registration
Targeted mailings raised awareness and simple, one-step registration secured attendance

CPD accredited
Awarded from the Royal College of Physicians, highlighting the scientific value

Practical and varied
Keynote lectures, new standards of care sessions, case studies, and debates to stimulate and engage

The meeting strongly resonated with the clinical community and booked up weeks in advance, with many delegates already eagerly anticipating next year’s meeting.